Instagram Marketing – Tips for using it as a marketing channel

Instagram marketing has established itself as an essential part of contemporary marketing concepts. Instagram continues to be the ultimate photo platform and continues to secure its position as one of the most important social networks. Instagram is not just a pastime for users, but is also ideal for marketing purposes.

What is Instagram?

It is a free mobile platform for sharing and creating photos, videos, which can be supplemented by text elements and hashtags. The platform also offers a variety of options as a marketing tool. According to NapoleonCat in October 2018, there are 1.3 million active users in Nepal. It is 4.3% of the entire population of Nepal. Overall, 98% of the traffic comes from mobile devices, since Instagram works primarily via smartphones. This social medium offers a not inconsiderable reach, so Instagram marketing also becoming more and more in focus for many companies. An example of the platform’s financial and success-related relevance is the so-called “influencers”. These users secure their income by using the platform. So use our tips to maintain your Instagram profile.

Instagram marketing – the special features

Within the Instagram app, users can comment, like, repost and save produced content. Posted photos and videos in connection with text elements and hashtags result in the profile of the user. It reflects his wishes, preferences, favorites and hobbies. Content that is particularly preferred by the user can be highlighted on Instagram in the so-called “story highlights” and made visible in the long term. In addition to classic videos that are disseminated as post like typical photo contributions, Instagram offers the possibility to share short videos, so-called stories, and to make them visible to your followers. These differ from normal videos in that they are only available 24 hours a day. They usually last only a few seconds and can also be supplemented with hashtags and text elements. The difference from Instagram to other platforms is that Instagram is used only for the exchange of photos and videos. Furthermore, the share function on Instagram, unlike other social media networks, is not available.

Instagram Marketing – The Challenge

The challenge for companies is successful visual storytelling. The aim of the company is to convey an authentic company history to the community by carefully designing the published contributions. This is done by designing photo series, used hashtags and other elements that make up the content. Put your focus on presenting the company’s history in an interesting way, but not without remaining credible and authentic!

What options does Instagram Marketing offer?

Businesses can use Instagram to increase awareness and reach by aiming to generate more followers through good content. For this reason, many companies use Instagram to present themselves and their products. By using hashtags (#), pictures of a company and a product are found. The reason for this is that the post and the hashtag are linked and can be found by searching and clicking on the hashtag. Users who are not yet following you can find out about your company using a hashtag that is relevant to their topic.

Instagram also makes it possible to place advertisements for marketing your own products and services through Instagram Ads. This service is supplemented by the Insta shopping function, which allows visitors to your profile on Instagram to make immediate purchases. The Insta TV function is another way of doing storytelling and presenting your company in an entertaining way.

Instagram marketing studies

The Instagram platform as a communication and marketing channel is still relatively young compared to other channels. Therefore, studies and surveys on the use and use of Instagram are very helpful:

Social Trends 2019 by Socialbakers

• Instagram is the # 1 social media platform; when it comes to user engagement for brands
• Instagram is now better than Facebook for advertising
• Video content is now as successful as photo posts, with stories being the fastest growing form of content
• Influencer marketing represents a $ 2.38 trillion market in 2019, but caution against fake influencers is advised

Basic rules for the profile

The public profile is best suited for companies. As a result, all posts are visible to users and the range is increased by using hashtags. Instagram users can follow a public profile directly and become part of the community as a follower without having to send inquiries. For starters, however, it is advantageous to change your own profile to “private”. Companies can stay in private mode until they have created their full Instagram profile. Within a company profile there is a separate admin area with new statistics.

1. Profile picture

The profile picture represents the company and the brand on Instagram. The profile picture is comparable to a logo. The image should have a high recognition value for the users, since it is considered the figurehead of the company on Instagram. However, compliance with the specified dimensions and guidelines must be observed!

2. Biography

In the short description you should write a few short and interesting sentences about your company. Awaken interest to follow you and become part of your user community. Make the users curious and speak to them directly. You can store contact details for your company in a structured manner in the contact function.

3. Linking

Add the link to your website to the Instagram Accounts profile description. Interested users can find the direct route to further information or your company and can get in touch with you faster.

Source: https://www.instagram.com/prabhubank/

 

Tips for your successful Instagram marketing

Instagram Marketing Tip # 1: Use a business profile

With a business profile you appear as an official company. One advantage is access to Instagram Insights, which measure the reach and impact of your posts with regard to the texts, images and hashtags used. Based on this information, you can then adapt future content to the needs of your target group, for example by selecting your hashtags. In addition, you enable profile visitors to get in touch with you more quickly with additional functions, such as contact buttons. Linking your Instagram account to other social media channels is also made possible and contributes to better networking between you and the community. Another decisive advantage that a business profile brings with it is the placement of advertisements, which can prove to be very profitable.

Instagram Marketing Tip # 2: Define Your Target Group

Before you start thinking about what hashtags or what type of content you are going to use, you should be clear about who you want to address. Who your followers are and who your community is made up of has a direct impact on what content you should post. If, for example, your target group on Instagram consists of conservative people, it is not advisable to use trendy hashtags and trendy internet challenges. Instead, you should rely on a down-to-earth and more moderate presentation of your company.
Use the Instagram Insights analyze your Instagram community in order to optimally adapt your content to the preferences of your followers. In this way you will satisfy your community in the long term and bind yourself to your company.

Instagram Marketing Tip # 3: Use hashtags

Your posts will be easier to find by using hashtags from other Instagram users who are not yet part of your community. This means that hashtags can increase the interaction with the post. Make sure you only use relevant hashtags and don’t put too many hashtags off. Hashtags must be thematically related and at the same time have a certain relevance to the corresponding content. Images and videos with shorter descriptive texts and relevant hashtags are generally liked more. Commenting on and liking other images increases not only the hashtags but also your own awareness and creates a greater reach. The choice and planning of the right hashtags should therefore be carefully considered, because the right hashtags have a direct impact on the visibility of your content.

Instagram Marketing Tip # 4: Pay attention to the right content

Post regularly to stay relevant. However, do not use pictures indiscriminately and use the most popular hashtags, but find your style and message. Use your content to generate interest among users and pay attention to the communication goal of the brand or the preservation of your corporate identity, Product images, pictures of events or the use of influencers are suitable to generate successful content on this platform. In addition, create posts from and with employees from everyday work or during joint activities in order to present yourself in an accessible manner. Use the Alignment tool and use the same filters whenever possible to stay true to your style. Instagram means teaching a certain lifestyle. So try to give your account a sense of experience. Test different times as often as possible and find the right time for your target group.

Instagram Marketing Tip # 5: Four Main Types of Successful Posts

For successful Instagram marketing, you can base yourself on various main types of successful posts. Get inspired and be creative. For each post, ask yourself whether it fits the previous one and include incentives and wishes from your community.

Instagram Marketing Tip # 6: Use Multipliers

In order to achieve more followers and a greater reach on Instagram in the long term, company multipliers can be used. This principle can often be seen in bloggers and influencers, especially in the case of products or celebrities who publish sponsored posts from companies and test and advertise the products for a fee. Such co-operations can also be entered into for services or events. The company pays the multiplier a certain amount or gives away the advertised product in return. In order to enter into such co-operations and find the right “partner”, many agencies now offer a placement service. A high level of fit between the cooperation partner and your company is crucial for the authenticity and success of your content. Important: Please note the obligation to label advertising: “Advertising by branding”.

Instagram Marketing Tip # 7: Controlling

In order to understand the performance of your account, various analysis tools are available. In times of increasing importance of social media channels for the performance of the content, it is more important than ever to optimize your online content. Use these tools, for example, to be able to understand which of your content and which hashtags are reacting to most. Find out which hashtags you should use or avoid in the future. The optimal times for postings can also be determined by evaluating the various data. This information provides you with the basis for optimal design and positioning of your online presence.

Using Instagram’s internal analytics tools is a top priority and should be considered a must. The use of additional monitoring tools is to be seen as an extra. Test the tools before a subscription with a non-contributory test period. This enables you to familiarize yourself with these tools without directly committing to a subscription.

Instagram marketing tip # 8: Marketing mix

Communicate your Instagram account everywhere to build reach and gain many followers. Publish the name of your account on the website, flyers / business letters and link it to other social media channels. Include your form name in hashtags and show it on advertising media and product packaging. Businesses create loads of content to engage and reach consumers. In this context, content is often equated with marketing, which is why the term “content marketing” has become established. The basis for good content marketing is that it is data-driven and data-based. Content must be target group-specific and tailored. These measures can be implemented very well on Instagram,

Put your own Instagram strategy through as well as possible and carefully test new things. Ask your community what content is wanted to find out which trends may be successful. If possible, use the multipliers already mentioned, such as influencers, and evaluate the data of your channel. Always pay attention to innovations and updates in order to always be up to date. Very important: Separate the content of Instagram from other channels.

Instagram Marketing Tip # 9: Make contacts

For successful Instagram marketing it is essential to interact with other accounts! Mark other profiles in your posts and increase your reach. You can also like and comment on contributions from other companies, creating a network between the profiles.

Get in touch with the community and become an interesting partner. The mutual exchange can increase the sympathy with you and the followers of the interaction partner. Establish key contacts to profiles that operate in a similar industry so that both parties can benefit. Make sure that the selected interactions suit you and your customers. In this way you remain authentic and attractive for your followers and the followers of the interaction partner.

Instagram Marketing Tip # 10: Find the right time for postings

In order for your postings to be successful, it is essential to determine when most of your followers spend active time on the platform. You should publish your contents mainly at these times. After all, the quality of the content doesn’t matter if your followers don’t see it. On Instagram, the news feed of all users is updated regularly, which is why posts that appear at an unfavorable time may be overlooked. In this context, there are unfortunately no basic guidelines to orient yourself because the times vary depending on the composition of your followers. Factors such as the average age or the origin of the followers or your community play a role here.

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